Spotlight: Bonfire From Couch & Associates

Bonfire from Couch & Associates is a hosted and managed marketing automation solution that allows marketers to establish and maintain a dialog with prospects over time as they evolve from being passively interested to actively searching to fully engaged and ready to purchase. Through a series of automated, timed communications, Bonfire “warms” leads by giving prospective buyers the information they need to make purchasing decisions.

Key Features

Couch & Associates works to deliver the appropriate content and other materials to the list of contacts that marketers want warmed. Marketers can supply Couch & Associates with the contact lists, content and creative materials or take advantage of the company’s in-house marketing consultants and creative team.

The company’s Bonfire solution nurtures relationships with prospects and enables businesses to influence purchasing decisions and win the trust of clients. Because Couch & Associates hosts and manages the functionality of the marketing automation platform, the internal marketing team can manage the lead process better without losing focus on generating more leads for the sales team.

Targeted Users

Bonfire is aimed at marketers who want to adopt marketing automation tools but want to get familiar with the technology with a trial version. With Bonfire, marketers can ensure meaningful interactions before making a big commitment and critical investment to marketing automation.

Compatibility

Bonfire can integrate with a company’s CRM system and marketing outreach programs to allow for seamless reporting and analysis capabilities. It automatically assigns hot leads in real-time to a company’s salesforce without manual intervention. Users can easily create a marketing-to-sales handoff process, eliminating the risk of having leads fall through the cracks.

Delivery And Pricing Models

Bonfire warms leads for as little as .07¢ per lead. Packages include integration with a company’s current systems and complete management, hosting and reporting of the marketing automation platform as well as 25 to 30 consulting hours. An integration fee, which is included in the package, is allocated for setup, configuration and customization of a user’s various systems.

Current Clients

The company’s current clients are beta customers. Couch & Associates has been honing the technical processes and strategy behind Bonfire for a number of years.

Competitive Positioning

Bonfire offers a premium marketing automation solution at a fraction of the price and with the support of our trusted marketing consultation team. This easy-to-implement, no-risk adoption model is suited for marketers who are rethinking of marketing from the perspective of the buyer, and engaging with their sales teams to better engage with the right prospects. Bonfire is a walk-before-you-run approach to marketing automation.

Contact Info

For more information about Bonfire from Couch & Associates, visit http://couch-associates.com/t/bonfire.html, email services@couch-associates.com, or call 1 877-837-9477.