Marketo announced Marketo Financial Management (MFM), an application to provide marketers with an up-to-date view of marketing spend so that they can forecast accurately, find and reallocate program dollars and spend to plan. MFM's web-based, automated approach is designed to replace spreadsheets and manual processes to easily share and manage budgets from a single source, according to Marketo officials.

"Marketing organizations need a system for budgets and operational data, just like other departments," said Kristen Petersen, Director, Marketing Operations at F5 Networks, a provider of application delivery networking services. "Combining budget management and marketing automation in a single marketing platform is a big win for marketers. We expect Marketo's solution to help marketing improve budget oversight and simplify the relationship between marketing and finance."

ExactTarget announced that its marketing automation platform Pardot is now integrated with Facebook, enabling marketers to acquire new prospects through the social media channel.

The new capability integrates Pardot’s technology into Facebook tabs built on ExactTarget’s SocialPages, enabling marketers to capture leads by providing prospects an opportunity to register for contests or special offers on Facebook.

Cloud-based marketing provider Vocus added new email features to its Vocus Marketing Suite.

The latest version includes:

Brainshark, recently introduced the Brainshark Sales Enabalement Portal for sales teams to manage content in a single, searchable repository. As part of the Sales Enablement Suite, the portal is mobile-optimized to enable team members to find, filter and search for relevant sales, marketing and training materials, according to Brainshark officials.

Content curation is often described as a product of the Digital Age, but earlier forms of news aggregation were already being practiced in the early 90s.

“Content curation has been around for years,” explained Michael Kolowich, CEO of KnowledgeVision. “But the evolution of it as a thought leadership, expertise-establishing marketing engine is actually fairly recent.”

Certain Inc., a provider of enterprise event management solutions, announced enhancements to its SaaS platform that enable marketers to personalize events for attendees by steering them toward the appropriate educational content and connections.

“Events represent the last marketing channel to be fully digitized and integrated into sales and marketing infrastructure, although marketers are spending 25% to 36% of their budgets on events,” Betsy Zikalis, VP of Global Marketing for Certain, told Demand Gen Report. “The idea is to make events more productive for marketers and attendees, pointing attendees to the right activities, right sessions they should go to and social networks they should tap into based on their roles and interests, among other factors.”