Daddy Analytics From Daddy Donkey Labs

May 21, 2013
Written by
Published in Solution Spotlight

Daddy Analytics from Daddy Donkey Labs tracks Google Adwords, allowing marketers to monitor their Salesforce web-to-leads against their marketing spend.

Features/Functionality

Daddy Analytics brings together Salesforce, web analytics and Google Adwords.

Daddy Analytics from Daddy Donkey Labs tracks Google Adwords, allowing marketers to monitor their Salesforce web-to-leads against their marketing spend.

Features/Functionality

Daddy Analytics brings together Salesforce, web analytics and Google Adwords.

From within Salesforce.com, marketers can view in-depth information on leads, including:

Which Google Adwords campaign, keyword and ad a lead clicked on;
If organic search, which search engine and search phrase;
If another web site, what domain and referring page sent the visitor to your site;
GeoLocation and ISP (or company) based on IP Address; and
Device (mobile), operating system, browser and screen resolution.

Compatibility

Works with Salesforce.com and integrates with all web forms and all web sites.

Competitive Positioning

Daddy Analytics is positioned as a replacement for Salesfore for Google Adwords. The tracking information is attached to the lead as a task, and when converted, this task will be attached to the contact and opportunity, just like in SFGA. All users will be able to run reports on this information.

Pricing/Delivery

Cost is $75 per month for all users, including three super user licenses, which allows marketers to see the individual page history for all leads as well as a map of GeoLocation at the time of submission. This is shown on the lead record page.