AdRoll Group, known for its services RollWorks and AdRoll, has rebranded itself as the marketing and technology company NextRoll, Inc. The company has also launched NextRoll Platform Services, a marketing technology and data stack designed to help improve demand generation and audience engagement via their marketing technology, data and channels.
Kabbage, a financial technology company for small businesses, has agreed to acquire Radius Intelligence, a small-business customer data platform for B2B revenue teams. Following the acquisition, Kabbage will gain insights into more than 20 million small businesses in the U.S., positioning the company to better understand and serve the market. Terms of the deal were undisclosed.
Mediafly, a sales enablement and content management platform, has acquired UK-based sales enablement platform iPresent. The acquisition aims to provide Mediafly users with a range of offerings — such as workshops and advisory services, ROI and TCO calculators, CRM integration and content and sales readiness tools. Terms of the deal were not disclosed.
Cloudera, an enterprise data cloud company, has agreed to acquire assets of the data analytics platform Arcadia Data. Terms of the deal were not disclosed.
Dialpad’s new business phone system for modern sales teams, Dialpad Sell, is designed to improve calls as they happen by providing real-time coaching and conversational insights. These insights are aimed to help sales reps close more deals, make managers more efficient coaches and help sales teams be more productive.
DealSignal, a B2B on-demand contact data platform, revealed a CRM Data Health™ module integration for Salesforce, designed to refresh incomplete or outdated leads, contacts and accounts in an effort to tackle CRM data decay with accurate data that is GDPR-compliant.
Taking an account-based approach to customer acquisition isn’t simply a marketing initiative —it’s a business strategy that crosses multiple teams and tactics. To put it simply, the more developed your account-based strategy is, the more involved other teams in the organization become. This allows you to deploy more robust sales and marketing plays across a wider set of channels to drive higher engagement, lock in new meetings, increase deal velocity and expand or retain accounts.
The B2B community has lost one of its true thought leaders and visionaries with the sudden passing of Matt Senatore. As the leader of SiriusDecisions’ Account-Based Marketing service, Senatore helped drive the rapid expansion of the ABM category.
HubSpot announced new features to its marketing and sales platform, including a duplicate management tool, drag-and-drop features for its Email and Knowledge Base offerings, as well as refined usability features for its Conversations tool. The company stated that the new features and updates aim to improve functionality, increase reliability and offer a more sophisticated user experience across the entire HubSpot platform.
Supermetrics, a reporting automation tool for PPC, SEO, social and web analytics, has partnered with HubSpot to launch the Supermetrics HubSpot Connecter, a tool designed to combine marketing data across HubSpot portals with ease.
