Want to know what worked in B2B in 2019 and form goals for your 2020 plan? Demand Gen Report’s 6^th annual Strategy & Planning Series will help B2B marketing and sales professionals look at their 2019 attribution models and develop a plan for 2020.

We’re often involved in sales engagements where the prospect has either recently changed their marketing automation platform or is considering a switch. Migration can be extremely costly — so why do it? Maybe it’s Oracle, Adobe and Salesforce battling for incremental market share in a saturated market. But more likely, it’s a sign of a more fundamental trend.

Marketo CEO Steve Lucas has announced his departure from Adobe, roughly one year after the company signed a definitive agreement to purchase Marketo for $4.75 billion.

Whether you’re a growing startup or an enterprise business, its oftentimes difficult to keep the content calendar filled with relevant insights. However, many businesses are looking to take scrappier approaches to content creation, ensuring that investments in other tactics — such as webinars and events — fuel engagement later in the calendar year.

NewsCred has extended capabilities of its enterprise content marketing platform (CMP) with new analytics across digital content optimization, team efficiency, content production and pipeline attribution. The new features are designed to give marketers unparalleled insights to optimize the customer journey, maximize team output and quantify the impact of content on sales and revenue.

InsideSales, a sales software and lead management tool, unveiled the Revenue Acceleration Cloud, which is designed to combine AI algorithms and CRM data to help revenue teams build closeable pipeline and retain and expand their businesses.

Adobe has launched new capabilities within the Marketo Engage ABM Essentials offering, part of the Adobe Marketing Cloud, including new AI-powered models in its Account Profiling tool and an expanded LinkedIn partnership. The two updates aim to help accelerate the execution of ABM strategies for sales and marketing teams, as well as drive personalized and account-based experiences.

Sigstr, an email signature marketing platform, has announced their integration with Outreach, a sales engagement solution, designed to enable joint customers to include signature ads in emails they send from Outreach.

RingCentral, a cloud-based communications system provider, was seeking a platform that would enable the company to capture as much information on leads as possible, allowing it to gauge which prospects meet its ideal customer profile.

Salesforce has unveiled its Einstein Search feature, designed to solve the complexities of CRM search by making them more intelligent, less overwhelming and more personal and effective for sales and marketing teams.