Event marketing has always been a significant part of Smartling’s strategy. Events are known to be reliable demand generation opportunities, and they provide the opportunity for our team to nurture relationships.

Marketpoint, a global CRM provider, has launched an enhanced version of its CRM.

Demandbase has announced the launch of its ABM Innovation Tour, a four-stop virtual experience that will offer access to insights, industry best practices and success stories from leading B2B marketers. The events will take place on June 24, July 8, July 22 and August 5 to provide marketers the opportunity to connect with experts and learn what's next in B2B marketing.

Templafy, a document creation and automation platform, has acquired the B2B sales enablement platform Napp, and plans to expand its business operations into the international market.

The acquisition of the Denmark-based Napp will allow Templafy users to share business documents securely, track recipient engagement and optimize the performance of those documents. Recipients are also positioned to annotate and provide feedback on the documents through Templafy’s platform.

"With the addition of Napp's technology, we are expanding our support for enterprise document workflows by bringing actionable insights to our users on the documents they create every day," said Christian Lund, Chief Product Officer at Templafy, in a statement. "We expect the added functionality to help both employees and businesses achieve a faster and higher return on the efforts put into document creation."

Clari, a revenue forecasting and pipeline management platform, launched an Adaptive Revenue Metrics solution within its Revenue Operations Platform, aiming to help buyers identify risk factors and increase confidence in their decision-making process.

BACK-OF-THE-BOX DETAILS

Clari’s Adaptive Revenue Metrics allow everyone on the revenue team to dynamically inspect and analyze their business by focusing on the revenue health metrics that matter most, so they can identify risk and take action with confidence.

Revenue metrics can be easily configured, using real-time forecast, quota and CRM data, in order to answer important questions about retention rates, late-stage pipeline coverage, average selling prove, healthy product mixes, etc.

WHO IT’S FOR

The solution is designed for sales, marketing, revenue operations, finance and customer success teams.

COMPATIBILITY

This solution works with CRMs, Gmail, Google Calendar, Outlook Office 365. 

COMPETITIVE POSITIONING

Clari aims to help businesses streamline operations by improving predictability and automation across its revenue operations. The company hopes that by helping businesses harvest email, calendar and CRM activity data they can help improve forecast revenue and reduce churn across the industry.

CONTACT

Clari
hello@clari.com

(650) 265-2111

6sense, an account-based engagement platform, has partnered with intent data aggregator Bombora to integrate Bombora’s Company Surge data with the 6sense Account Engagement Platform.

Engagio, an account-based measurement and engagement platform, has released a Unified Account Inbox solution as part of its Scout for Sales system, designed to help marketing and sales teams understand account engagement from insights that may have gotten lost in email inboxes.

With the advent of social distancing and work-from-home policies, the B2B industry has experienced an abrupt — but not unforeseen — digital-only reality. As a result, companies need to shift toward maintaining business operations, inspiring buyer confidence by adapting their strategies to stay relevant in their target markets virtually.