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Solution Spotlight

This section highlights the latest products, tools and services that will have an impact on a B2B marketing team's daily initiatives. Fill out our submission form if you think your product is a fit.

YesPath Introduces A Data-Centric Approach To Account-Based Marketing

YesPath is an account-based marketing platform designed to help sales and marketing teams build relationships with targeted accounts by tracking engagement, predicting intent and distributing personalized content. FEATURES/FUNCTIONALITY YesPath analyzes large volumes of data about accounts, including data in CRM, marketing automation, website traffic and intent data from a network…

Ion Interactive Enables Content Creation On A Single Platform

ion interactive offers a content marketing software platform and services designed to help marketers engage, convert and profile high-quality leads. FEATURES/FUNCTIONALITY ion interactive’s software platform lays a foundation of data strategy, integrations, brand standards, responsive design and usability norms, aiming to reduce the complexity, cost and calendar time of producing…
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