Solution Spotlight

Clari Unveils Adaptive Revenue Metrics Solution

Clari, a revenue forecasting and pipeline management platform, launched an Adaptive Revenue Metrics solution within its Revenue Operations Platform, aiming to help buyers identify risk factors and increase confidence in their decision-making process. BACK-OF-THE-BOX DETAILS Clari’s Adaptive Revenue Metrics allow everyone on the revenue team to dynamically inspect and analyze their…

TrafficGuard Launches Free PPC Fraud Protection Service

TrafficGuard has announced the launch of its PPC Fraud Protection, aiming to mitigate fraudulent data and account traffic and protect the Google Ad campaigns of small and medium-sized businesses.

LeadsRx Launches Version 3.0 Of Attribution Platform

LeadRx Inc., a marketing attribution platform, has announced Version 3.0 of LeadsRx Attribution. The improved platform aims to help businesses and marketing agencies deepen customer relations and achieve higher return on ad spending (ROAS).

PX Launches Lead-To-Call Tracking Service

PX, a leads and sales optimization platform, has launched Lead to Call Tracking, designed to help marketers measure the actual time of response from the instant a consumer submits a form and the time it takes their call center to begin outreach. Additionally, marketers can benchmark this data to see…

RollWorks Releases Four New ABM Packages

RollWorks has launched four new service packages for its Account-Based Platform, designed to help B2B companies of all sizes/budgets to maximize access to ABM data for engaging target prospects.

ActiveCampaign Expands Its Sales Functionality Process To Enhance The Customer Experience

ActiveCampaign, a customer experience automation company, is expanding its sales functionality to include custom, pre-built sales automations, native integrations and a built-in CRM program.

LeadsRX Unveils Insights Service Designed To Streamline Attribution Processes

LeadsRx, a multitouch marketing attribution software, launched LeadsRx Insights, a service designed to help customers dig into client attribution data to develop a marketing attribution game plan with actionable insights designed to maximize the return on ad spend (ROAS).