News Briefs

Five9 Hires Former Cisco Exec As New CTO

Cloud contact center software provider Five9 has appointed Jonathan Rosenberg as CTO and head of artificial intelligence.

January 3, 2019
Written by Klaudia Tirico

VanillaSoft Announces GoVideo Integration To Drive Sales Enablement With One-To-One Video Messaging

VanillaSoft, a sales software and engagement platform, announced a new integration with video marketing platform Vidyard.

December 21, 2018
Written by Elise Schoening

PathFactory And Drift Partner To Connect Content Insights With Chatbot Capabilities

Content insight and activation platform PathFactory announced a new partnership with conversational marketing and sales platform Drift that aims to improve the buyer journey by bringing content insights and chatbot capabilities together.

December 21, 2018
Written by Elise Schoening

Study: 52% Of Marketers Engage Customers In Real Time, Across Multiple Channels

The ongoing increase in priority to offer real-time personalization is positioning marketing leaders to act as the cross-functional medium for connecting customer experiences, according to new research from Salesforce. The company’s fifth edition of its State of Marketing report shows that more than half (52%) of marketers engage customers in…

December 14, 2018
Written by Brian Anderson

G2 Crowd Acquires Siftery

G2 Crowd, a B2B software and services review platform, announced it has acquired Siftery, a platform designed to help businesses eliminate waste in software spend and discover new technology based on peer companies. Terms of the deal were not disclosed.

December 13, 2018
Written by Elise Schoening

Folloze Launches ‘Content Sites’ Functionality For ABM Platform

ABM Engagement Platform provider Folloze has released a new functionality designed to enable users to develop end-to-end personalized engagement strategies across marketing and sales through branded content microsites.