News Briefs

6sense Unveils New Salesforce Pardot Integration, Offers Deeper Visibility Into ABM Programs

6sense, an ABM orchestration platform, announced a new integration with Salesforce Pardot. The integration intends to help mutual customers gain deeper visibility into buyers’ journeys, positioning them to better engage stakeholders at target accounts with the right campaigns and messaging.

March 15, 2019
Written by Brian Anderson

SalesLoft Debuts New Mobile App, Machine Learning & Reporting Capabilities At Annual Rainmaker Conference

SalesLoft, a sales engagement platform, announced the launch of a new mobile app, machine learning capabilities and a new reporting framework at the company’s annual Rainmaker conference in Atlanta, Ga. The new features are designed to help companies uncover insights and embed intelligence into their SalesLoft platform and CRM to…

March 15, 2019
Written by Klaudia Tirico

PFL Partners With Outreach To Equip Sales Reps With Direct Mail Capabilities

PFL, a direct mail marketing platform, has teamed up with Outreach, a sales engagement platform, to help sales reps boost conversion rates and accelerate time-to-close via personalized direct mail packages.

March 14, 2019
Written by Elise Schoening

True Influence Unveils Solution To Help Facilitate Sales Meetings With Prospects

True Influence, a B2B marketing and lead generation services provider, released AppointmentBase, a new solution designed to help sales identify and book appointments with prospective customers who are actively in market.

March 13, 2019
Written by Elise Schoening

Demandbase Execs Team Up To Publish ABM Playbook

Demandbase, an ABM solution provider, announced that a new book written by three of its executives will be released at the company’s ABM Innovation Summit, held March 14-15 in San Francisco. Event attendees will receive a complimentary copy of the book, which will then be released to the general public…

March 13, 2019
Written by Elise Schoening

HG Data Announces Rebrand, Releases HG Insights Platform

HG Data, a technology intelligence provider, rebranded as HG Insights and launched a new HG Insights Platform designed to deliver technographic information to help marketers optimize their strategies and identify opportunities for revenue growth.

March 11, 2019
Written by Elise Schoening

RollWorks Launches Identification Solution, Enhances ICP Capabilities In ABM Platform

RollWorks, an ABM platform and division of AdRoll Group, has launched a new Identification Solution designed to help B2B companies identify the best accounts to target with account-based marketing and sales programs.

March 11, 2019
Written by Brian Anderson

News Briefs

6sense Unveils New Salesforce Pardot Integration, Offers Deeper Visibility Into ABM Programs

SalesLoft Debuts New Mobile App, Machine Learning & Reporting Capabilities At Annual Rainmaker Conference

PFL Partners With Outreach To Equip Sales Reps With Direct Mail Capabilities

True Influence Unveils Solution To Help Facilitate Sales Meetings With Prospects

Demandbase Execs Team Up To Publish ABM Playbook

HG Data Announces Rebrand, Releases HG Insights Platform

RollWorks Launches Identification Solution, Enhances ICP Capabilities In ABM Platform

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