News Briefs

Sigstr & Drift Unveil New Integration, Incorporate Chat Capabilities Into Email Signatures

Sigstr, the email signature marketing company, announced a new integration with Drift, the conversational marketing and sales technology company. The integration is designed to help mutual customers easily run simultaneous campaigns that can connect account executives with prospects when they engage with a campaign email signature banner.

November 8, 2019
Written by Brian Anderson

Metadata.io Taps Olivier L'Abbé As New President

Metadata.io has appointed Oliver L'Abbé as the marketing platform’s new President. L'Abbé’s tasks will include leading go-to-market strategy, customer success and business development. The expanded leadership team comes as the company aims to grow its footprint and help digital marketing teams replace manual marketing operations with a fully automatic AI-platform.

November 8, 2019
Written by Brian Faussette

InsideView Launches Solution To Assist In Database Management, CRM Health

InsideView, a targeting intelligence platform, unveiled InsideView Data Integrity, a customer data management solution designed to deliver data and visualizations to companies looking to improve their data health. Fully integrated with Salesforce, InsideView Data Integrity aims to empower revenue leaders to stay on top of their Salesforce accounts while providing…

November 7, 2019
Written by Brian Faussette

InsideSales.com Rebrands To XANT, Expands Revenue Acceleration Cloud Offering

InsideSales.com announced it has rebranded to XANT. The company stated that it will continue to build upon its sales engagement solutions to ensure new and prospective customers make informed, data-driven decisions.

November 7, 2019
Written by Brian Anderson

Seismic Acquires Percolate To Strengthen Content Experiences

Sales enablement platform provider Seismic has acquired Percolate, a marketing campaign orchestration and content management platform. Through the acquisition, the company is positioned to deliver personalized content throughout the customer journey and across multiple channels, via customer-facing teams including sellers, customer success reps and partners.

November 6, 2019
Written by Klaudia Tirico

HubSpot Acquires PieSync To Gain Consistent View Of Customers Across Touchpoints

HubSpot has acquired PieSync, a real-time intelligent customer data synchronization platform. The acquisition aims to offer companies a more efficient way of managing multiple apps and assessing customer touchpoints.