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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Clari Acquires DealPoint; Expands RevOps Platform With New Features

Clari, a revenue operations (RevOps) platform, expanded its deal management capabilities with the acquisition of DealPoint, a deal mapping & customer collaboration platform. The acquisition will empower users to oversee deal health and build stronger buyer-seller connections. In addition, Clari announced a new suite of execution insight solutions to help…

Crownpeak Launches Experience Optimization Platform For Cross-Channel Digital Engagement

Crownpeak, a digital experience platform (DXP), unveiled a new digital experience optimization tool called Crownpeak Experience Optimization Engine. With Crownpeaks’ recent research showing that 94% of B2B businesses prioritize agility when delivering meaningful digital experiences, the new solution is designed to allow users to effectively build and manage their buyer…

Semcasting Unveils Employee-Based Title Targeting

Semcasting Inc., an advanced IP audience targeting company, released an Employee-Based Title Targeting tool for its Audience Designer (ADS) Data Center, allowing marketers to identify employee titles, seniority and interests for enhanced targeting campaigns.
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