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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

IBM Unveils Data Integration Tool

IBM Unveils Data Integration Tool

IBM has launched the IBM Universal Behavior Exchange (UBX), a new tool that positions marketers to connect data across marketing and sales solutions to help engage prospects with personalized messaging.
Study: Word Of Mouth, Industry Reports Greatly Impact B2B Buying Decisions

Study: Word Of Mouth, Industry Reports Greatly Impact B2B Buying Decisions

A majority (86%) of B2B buyers cite word of mouth from peers as the most influential factor in their purchasing decisions, according to new research from Blanc & Otus, a technology communications agency, and the business software review platform provider G2 Crowd. Industry analyst reports (84%) and private consultations with…
6sense Posts 400% Revenue Increase, Continues Predictive Growth

6sense Posts 400% Revenue Increase, Continues Predictive Growth

Predictive marketing platform provider 6sense has seen a 400% revenue increase in Q3 2015, as well as the addition of several Fortune 1000 businesses to its client roster. The company attributed the growth to a greater recognition of the competitive advantage provided by predictive analytics.
Televerde Expands With European Office

Televerde Expands With European Office

Televerde announced plans to open a European office, a move designed to help current B2B clients expand internationally and enable Europe-based companies to accelerate revenue growth through demand generation and inside sales solutions.
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