Influitive, an advocate marketing solution, announced it has launched Upshot, a customer story generation tool that the company said can help users create content through customer use cases.

High Alpha, a venture capital firm, announced it has hired Scott McCorkle as Executive In Residence, a newly-created position. The announcement comes roughly five months after McCorkle stepped down as CEO of Salesforce’s Marketing Cloud division.

Crimson Hexagon, an enterprise social media analytics company, has announced an integration with the business optimization platform Domo. The companies said the partnership will enable users to analyze social media data alongside other business data, including sales, financial and website analytics — providing a holistic view of market opportunity.