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Demanding Views

This section provides insights from some of the most prominent industry thought leaders in the space.

Pass – Don't Pitch – To Improve Your Sales Pipeline

By Peter Gracey, COO and Co-Founder, AG Salesworks I’ve been doing some call monitoring recently and it has opened my eyes to an opportunity to really help my team pass more leads that close. We believe you can break qualification questions into two buckets. The first bucket, which we will…

SEO And Lead Generation: A Refresher For The New Year

  The New Year is upon us, and what better time to take a fresh look at SEO best practices? No doubt you have big goals for 2013 — with that in mind, we’d like to share some of the pillars of lead generation through SEO:
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The Rise Of The Marketing Technology Officer

Marketers are using technology, specifically marketing automation platforms, to make an impact on revenue. In a recent study from Lenskold Group/The Pedowitz Group, 373 marketers were surveyed and 68% are using some type of marketing automation system. While this is interesting and certainly shows growth in this space, what is…
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The 7 Marketing Habits Of Successful SMBs

By Atri Chatterjee, CMO, Act-On Software Standing out in a crowded marketplace, and effectively connecting with prospects across channels, is an overwhelming challenge for SMBs that serve the B2B market. That's why our team at Act-On recently commissioned a Forrester Consulting study designed to uncover the key tactics SMBs can…
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Why Landing Page Testing Doesn’t Have To Be Hard

By Sally Lowery, Director of Revenue Marketing, Ion Interactive Have you ever noticed that when you start talking landing page testing with marketers, eyes glaze over? If you dig a little deeper, you quickly realize why. Everyone but the marketer often controls landing page testing. It’s IT dependent, arduous and…
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Content Marketing Is On The Rise!

By Pawan Deshpande, CEO, Curata Curata released its second annual B2B Marketing Trends Report for 2012 and found that 87% of B2B marketers are using content marketing. This outranks all other marketing strategies including search engine marketing (67%), events (62%), publication relations (56%), and print/radio/TV (26%).
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