Demanding Views

B2B Companies Implement Chief Partnership Officers To Drive Growth

B2B marketing teams are under pressure to provide digital, personalized experiences to reach audiences across the entire customer journey. However, many still struggle with alignment among internal teams to develop buyer-centric strategies and campaigns.

June 2, 2020
Written by Marjorie Romeyn-Sanabria

The Power Of ‘Wartime Technology’ In Today’s Current Climate

2020 has proven to be a difficult year for B2B markers, requiring them to pivot strategies and reallocate budgets amid our new reality. Technology is now playing an even greater role as marketers work to achieve revenue success.

May 22, 2020
Written by Marjorie Romeyn-Sanabria

Three Ways To Keep Marketing Without In-Person Events

Event marketing has always been a significant part of Smartling’s strategy. Events are known to be reliable demand generation opportunities, and they provide the opportunity for our team to nurture relationships.

May 19, 2020
Written by Adrian Cohn, Smartling

TrustRadius Predicts Temporary Decrease In Marketing Technology Software Spending

TrustRadius published a survey indicating a sharp decrease in marketing technology software spending in the weeks after the surge of coronavirus cases. This could be bad news for B2B marketers, who are seeking to sell solutions but may not be able to in the face of slashed budgets.

May 8, 2020
Written by Marjorie Romeyn-Sanabria

How To Develop Direct Mail Campaigns That Are Effective & Eco-Friendly

Sustainability is top-of-mind for many decision-makers, and using direct mail to reach them is a highly effective tactic that requires a thoughtful approach. Thanks to innovations in the emerging field of tactile marketing automation, direct mail campaigns can have a lowered environmental impact, while maximizing brand engagement.

May 4, 2020
Written by Nick Runyon, PFL

Sales & Marketing Collaboration: 'Alignment' Isn't The Right Goal For Optimal Buyer Experience

It's no secret, B2B marketers need to work with their sales brethren to target the right prospects and customers, successfully engage these buyers through multiple channels and deliver an optimum buyer experience. But organizational silos continue to fragment the buyer experience and product-centric go-to-market strategies still govern.

April 27, 2020
Written by Kevin Cunningham, MRP

The Role Of Marketing During The COVID-19 Crisis

Marketers exist to create demand. How do we reinvent ourselves when a once-in-a-century event brings uncertainty and the looming potential of an economic downturn?

April 17, 2020
Written by Rhoan Morgan, DemandLab

Demanding Views

B2B Companies Implement Chief Partnership Officers To Drive Growth

The Power Of ‘Wartime Technology’ In Today’s Current Climate

Three Ways To Keep Marketing Without In-Person Events

TrustRadius Predicts Temporary Decrease In Marketing Technology Software Spending

How To Develop Direct Mail Campaigns That Are Effective & Eco-Friendly

Sales & Marketing Collaboration: 'Alignment' Isn't The Right Goal For Optimal Buyer Experience

The Role Of Marketing During The COVID-19 Crisis

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