Union Metrics Releases Analytics Platform For Tumblr
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- Published in Social & Mobile
The company says that its Tumblr analytics solution is geared towards measuring a company's audience characteristics and reach on the microblogging site, as well as for monitoring topics and conversations related to a specific brand.
- Union Metrics for Tumblr reporting includes:
- Post and note volume to show engagement levels and trends over time
- The ability to identify influencers by tracking top contributors and curators
- Analysis of posts and tags to identify popular posts
- Post engagement data, including reblogging and reader interaction analysis
- Interactive trackers and data export capabilities.
The analytics solution includes three service tiers, based on the number of topic trackers, blog trackers and user accounts.