Start-Up MaaS Impact Intros Marketing As Service With White Label Marketo Package
- Written by Demand Gen Report Team
- Published in Feature Articles
New start-up MaaS Impact has officially launched its Marketing-as-a-Service offering this week, packaging together the delivery of marketing automation software with the tools and services required to drive the solutions. The Phoenix, AZ-based start-up has partnered with Marketo and offers a white labeled version of their platform.
Started in the fourth quarter of 2009, the start-up’s offerings are designed to help companies generate, nurture and score sales-ready leads within a compressed timeline. Already working with seven clients including CSS Impact, Dantom Systems, Interactive Data, and Sentinel Systems, MaaS Impact claims to have implementation rates for clients in less than 30 days.
"Typically, the area of challenge with Marketing Automation Software is a company's internal management of the application,” said Justin Gray, Chief Brand Officer and CEO for MaaS Impact. “Businesses are excited about a tool that revolutionizes how they market and sell, but don't realize the initial need to change several components of their current marketing collateral."
Amy Guarino, VP of Business Development for Marketo, predicted Maas Impact’s combination of services with Marketo’s solutions will make a powerful pairing. “ MaaS Impact allows companies of all size to leverage next generation tools like Marketo without the challenges of re-tooling their entire marketing department. Working with one point for web design, content assembly and campaign creation and management allows customers to see success and real ROI in less than 45 days.”
MaaS Impact’s Gray added that the company is helping companies distribute content across the web and through email. "As we move to web 2.0, companies are finding the laundry list of items to rework becoming an almost insurmountable task. We help re-design their web presence to align with the tools they are using to drive traffic to their website. And we help our clients tie in to new mediums such as social media to drive truly organic sales lead generation. All of these areas are on the wish lists of many small to medium businesses in 2010. We simply make them a reality," Gray said.