netFactor Adds Triggers To Provide Real-Time Anonymous Visitor ID
- Written by Demand Gen Report Team
- Published in DemandGen Reports
Today netFactor Corporation unveiled new capabilities within VisitorTrack, the company’s BtoB lead generation software which provides caller-ID like functionality for web site tracking. The Multi-Select Triggers feature set is now designed to enable instantaneous visibility into the most desirable businesses visiting a web site.
By providing highly tailored alerts delivered in real-time, the Triggers are designed to give marketers visibility into the behavioral, demographic and geographic makeup of anonymous business web site visitors.
The new feature is designed to identify visitors and offer business profiles with comprehensive information, including the target executives and contact details like email address and telephone number. These capabilities then give companies a greater opportunity to identify active business prospects and integrate powerful intelligence into online marketing and BtoB lead generation approaches.
“More than ever, engaging and converting website visitors into leads is a primary objective for BtoB marketers,” said Christopher Jeffers, CEO of netFactor. “These new Triggers capabilities within VisitorTrack let users pinpoint the very best business prospects from their anonymous web site traffic. Whether it is by industry, company size, landing page or their on-site behaviors, a combination of straightforward selects can filter through the chaff to uncover the optimal companies and contacts to advance into the sales cycle.”
One the first customers to use the new Multi-Triggers tools is Cypress Software Systems, which has been utilizing the capability to obtain instant email notification for pre-determined specific traffic visits on its company web site, as well as visits to ongoing marketing campaign landing pages. “By allowing our sales team to filter the triggers to their exact geographic territory, they are now able to receive only the lead activity that they are accountable for,” said Steven E. Croft, SVP of Sales & Marketing at Cypress. “This accelerates the prospective client follow-up as well as enhancing the overall sales process.”
Earlier this year, netFactor introduced a new version of VisitorTrack, designed to identify best matching companies and business contacts, and then place information into the user’s Salesforce.com CRM system as either “accounts”, “leads” or “contacts.” The solution utilizes a recommendation engine, which accesses the full Jigsaw contacts database, works with a user’s stored preferences to automate the best matching business contacts and their details to include name, title, email address and telephone.