Mimvi Launches B2B Division, Offers Marketers Mobile Expertise
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In addition, Mimvi LaunchPad offers organizations the resources, expertise and technology to facilitate marketer’s mobile visions.
“We are entering a time where everyone will be reliant on their smart devices across all walks of life,” said Michael Poutre, CEO of Mimvi. “In 2012, U.S. smartphone penetration reached 44%. Businesses across all verticals recognize the need to address this growing market, and figure out ways to monetize it."
Poutre added: "To put the mobile opportunity into context, according to Juniper Research, retailers alone are expected to spend $55 billion per year every year through 2015 on their mobile marketing efforts. As technology and consumer adoption evolves, the market potential is truly exciting."