Loopfuse Launches New CRM Integration Wizard
- Written by Demand Gen Report Team
- Published in DemandGen Reports
LoopFuse recently announced the launch of its CRM Integration Wizard, an addition to its flagship offering, LoopFuse OneView, designed to provide businesses with easy-to- configure CRM integration. Designed to enable marketing staff to kickstart CRM integration without IT, LoopFuse’s new CRM Integration Wizard aims to help businesses leverage marketing and CRM application functionality immediately to expedite the focus on revenue generation.
CRM integration serves as a critical element of any marketing automation system. The
integration wizard is designed to enable Marketing teams to sidestep the integration roadblock, so they can contribute immediately to helping Sales close deals and add to the company’s top-line. Lack of innovation and easy-to-use features are key causes behind the low 2-5% adoption rate of marketing automation solutions, a recent Forrester Research report on marketing automation vendors.
LoopFuse’s CRM Integration Wizard is a 4-step, event-driven process that walks users through a process that typically takes 5-minutes or less. The wizard is designed to validate each step of the way, ensuring users that they are on the right track from set up, to connecting the two systems together, to data mapping, to synchronization of leads.
The LoopFuse tool is ultimately designed to eliminate the hassles, delays and complexity of getting marketing automation to work quickly with a company’s existing CRM system.
“LoopFuse is committed to providing our customers with easy-to-use products that eliminate unnecessary complexity affecting the revenue potential across companies of all sizes,” said Matt Quinlan, vice president of Field Operations. “Our CRM Integration Wizard underscores this commitment and enables our customers to sidestep the modus operandi of manual-driven or expensive integration consulting engagements, so that they can instead focus on driving business.”