HubSpot Launches RetweetLab For Marketers To Analyze Tweet Shareability
- Written by Kim Zimmermann
- Published in Social & Mobile
RetweetLab also measures the impact of hashtags on retweets from Twitter accounts and offers a breakdown of the time of day the account receives the most retweets. In addition, the new tool analyzes the impact of call-to-action within tweets, such as “please retweet.”
Other criteria measured by RetweetLab include:
- Tweet length;
- Reading grade level;
- Capitalization percentage;
- Most retweetable words; and
- Sentiment.
HubSpot’s Social Media Scientist, Dan Zarrella, highlighted the impact of tweets via his personal and HubSpot’s account, as well as leading companies, including JetBlue, Starbucks and Mashable.