Green Leads Acquires Target 250; Sets Sights On North America and Europe
- Written by Demand Gen Report Team
- Published in DemandGen Reports
Green Leads announced yesterday at the SiriusDecisions Summit its acquisition of London-based Target 250 in an effort to form a pay-for-performance demand generation company. The companies will together provide global enterprise software and technology companies with deeply integrated quality pipeline generation programs in both North America and Europe.
"We've focused laser-like on developing robust, repeatable processes which we think are best practices in the industry,” said Michael Damphousse, CEO, Green Leads. We've doubled in size three years in a row and Green Leads has been able to break the mold on integrating with our customers’ go-to-market and pipeline generation initiatives to deliver material top line results. Our clients are demanding that we expand our delivery to the EMEA theater, which triggered the acquisition of Target 250.”
Damphousse said that Target 250 has the core expertise and client roster to create an immediate value for our joint customers as well as new prospects looking for an integrated extension to their sales and marketing channels
Green Leads and Target 250 focus exclusively on software and technology companies that sell strategic BtoB enterprise products and services in North America and Europe. Green Leads said it will now be able to provide its sales and marketing clients with a single source of investment for appointment setting, lead nurturing, market research and other demand gen best practices.
"Green Leads is an important extension to the Coverity marketing and sales channel and consistently delivers high-value meetings with the targets of our major pipeline and strategic campaigns,” said Dave Peterson, CMO of Coverity, a mutual client of Green Leads and Target 250. "When we sourced our lead generation partner in Europe we selected Target 250 because they were very similar to Green Leads in the way they integrated with our sales and marketing campaigns. We are excited to see how this acquisition allows us to combine our best practices for sales targeting and marketing across the US and Europe.”