Feature Articles

MarketingProfs BtoB Forum Provides Tips On Engaging The Changing Buyer

While marketing automation adoption continues to grow, many BtoB organizations are not capitalizing on the features and functions as part of a more efficient marketing strategy, largely due to a lack of knowledge and training. During MarketingProfs’ BtoB Forum June 14-15 in Boston, this disconnect was addressed by Bryan Brown,…

June 21, 2011
Written by

BtoB Insiders Weigh In On U.S. Implications Of New European Tracking Regulations

In the wake of recently proposed “Do Not Track” legislation in the U.S., new European privacy regulations have gone into effect May 26, 2011. Under an added amendment to the EU privacy directive, organizations conducting online marketing campaigns in the member states must receive explicit permission, or opt-in consent, to…

June 14, 2011
Written by Demand Gen Report Team

SiriusDecisions: Alignment, Change Management Key To Realizing ROI Of Marketing Technology

The good news is marketing organizations have doubled technology spending in the last two years, according to new research presented at last month’s 2011 SiriusDecisions Summit. However, while investment has increased rapidly, BtoB companies continue to struggle with implementation and adoption. Because successful utilization of these new technologies often depends…

June 7, 2011
Written by Demand Gen Report Team

DemandCon Event Offers Successful Models, New Approaches To Demand Gen Strategies

The sales and marketing funnel had three days in the spotlight during the inaugural DemandCon event, May 18-20 in San Francisco. Bringing together more than 60 industry speakers and approximately 300 attendees, the event featured blueprints of successful rollouts of integrated demand generation programs, and challenged the conventional thinking on…

June 1, 2011
Written by Demand Gen Report Team

Marketo Streams Release Of Marketo Next; Unveils Research Quantifying Impact of RPM

Tapping into the latest streaming technologies, Marketo took to the web yesterday for the unveiling of what CEO Phil Fernandez described as the company’s “largest release to date,” dubbed Marketo Next. The new release boasts enhancements across the company’s Revenue Performance Management (RPM) Suite, with new functionality designed to enable…

May 25, 2011
Written by Demand Gen Report Team

SiriusDecisions Summit: Inadequate Investment In Content Strategy Hindering Demand Creation

The new technologies and processes being implemented by leading BtoB companies means marketing and sales are more reliant than ever on content. However, in one of the closing keynote sessions at the recent SiriusDecisions Summit, Jay Gaines, Service Director for Demand Creation Strategies at SiriusDecisions, pointed out that most BtoB…

May 17, 2011
Written by Demand Gen Report Team

SiriusDecisions Summit Highlights ROI of Sales and Marketing Alignment; Introduces New Frameworks for Lead Nurturing, Sales Enablement

The annual SiriusDecisions Summit has become the bellwether event to track the progress and maturation of demand generation practices in the BtoB sector. And based on the presentations from this year’s event, held last week in Scottsdale, AZ, major BtoB companies are now realizing significant payoffs from their investments in…

May 11, 2011
Written by Andrew Gaffney