Silverpop Acquires PlacePunch, Adds Check-In Centered Offerings
- Written by Demand Gen Report Team
- Published in DemandGen Reports
Silverpop recently announced the acquisition of PlacePunch, a location-based marketing platform. The partnership provides a new dimension to Silverpop’s Social Connect strategy, and is designed to help marketers drive revenue by being accessible to their customers.
In an effort to efficiently engage with customers tapping into location-based social networks, PlacePunch is designed to help BtoB marketers connect with customers via check-ins that are incorporated into multi-channel campaigns. The suite of marketing programs includes rewards programs; check-in contests; location-based offers; check-In messaging; and reporting and analytics.
“Today, marketers must listen carefully to their customers and deliver the most relevant content at the moment they want it most,” said Bill Nussey, President and CEO of Silverpop. “Our acquisition of PlacePunch, a true pioneer in the location-based marketing space, provides a remarkably powerful opportunity for our customers to market to people who have clearly indicated an interest in their company and a desire to purchase its products or services.”
As the latest addition to Silverpop’s Social Connect, PlacePunch also includes Share-to-Social, which gives marketers the ability to quickly turn emails into socially-enabled viral messages, and Social Sign-In, which allows site visitors to register for online offers by signing in via existing social network accounts.
"We are excited to join forces with Silverpop to help marketers stay one step ahead of their customers by being where they are, literally," said Adam Steinberg, Co-Founder and CEO of PlacePunch. "By combining PlacePunch's location-based marketing features with Silverpop's marketing automation platform, we can truly enable marketers to reach customers at exactly the right time and location."
In April 2011, Silverpop offered its customers location-based marketing capabilities via a foursquare "To-Do Button" option. With this functionality, marketers can create personalized, location-based marketing messages that recipients can easily add to their foursquare account to deliver relevant offers at check-in time.