Eloqua Marks 500th Customer Milestone, With 50 Added In Q2
- Written by Andrew Gaffney
- Published in DemandGen Reports
Eloqua recently announced that it surpassed the 500th customer milestone at the close of the second quarter of 2008. During the quarter, the supplier of automated demand generation applications for BtoB marketers signed more than 50 new customers.
Further supporting the company’s rapid growth, Eloqua also announced that it had achieved numerous revenue milestones during the second quarter of 2008, including the highest revenue quarter to date, the best bookings quarter to date, and the highest new customer Monthly Recurring Revenue (MRR) quarter to date.
“Eloqua’s continued growth and market momentum proves what our customers have known for quite some time – high-performance marketing is the key to driving top-line revenue growth in the 21st century,” said Joe Payne, CEO of Eloqua. “In a down economy, when dollars are scarce, only the most agile companies will survive. Eloqua’s unparalleled market expertise and flexible product offerings provide companies of all sizes and in all industries with a measurable and actionable competitive advantage, resulting in shortened sales cycles and a decreased time to revenue.”
In addition to continued traction in markets such as financial services, telecommunications and high tech, Eloqua benefited from expanded opportunities in new and emerging industries such as business services and bio/pharmaceuticals. Eloqua’s growing partner community also actively participated in Eloqua’s success during the quarter, contributing more than 25% of the company’s gross revenue.
As part of its new customer signings, Eloqua also announced that its solution had been selected by National Instruments for the automation and management of the company’s worldwide direct marketing campaigns. Headquartered in Austin, Texas, National Instruments is a leading provider of engineering software and hardware, and sells to more than 25,000 companies worldwide.
“Eloqua provides us with a robust solution that supports our global enterprise, is easy-to-use and quick to implement for more than 40 branch operations around the world,” said Helena Lewis, manager of Web content, direct marketing, and globalization at National Instruments. “With Eloqua, we now are able to seamlessly automate components of our marketing initiatives in various countries regardless of language or scope. This has helped us manage our dialogue with our customers and prospects in a much more intelligent manner.” Using Eloqua, National Instruments plans to execute, on average, 2,000 highly targeted and personalized campaigns per month.