Oracle Opens Up CRM Integration With Manticore, Hoovers Partnerships
- Written by Demand Gen Report Team
- Published in DemandGen Reports
Last week’s Oracle OpenWorld saw a stream of partner activity around Oracle CRM On Demand for the BtoB space. One of the biggest announcements saw Manticore Technology unveiling integration with a goal of enabling Oracle CRM On Demand customers to implement and integrate Manticore’s marketing automation platform easily.
“In talking to marketers we found Oracle CRM On Demand customers were craving the value of ease of use and quick implementation that Manticore Technology offers,” says Christopher Doran, VP Marketing, Manticore Technology. “The response we’ve seen since last week’s announcement has been extremely positive.”
Through the integration, Oracle CRM On Demand customers can now harness Manticore Technology’s platform to generate and manage the marketing funnel, generate demand, measure and optimize marketing ROI and develop lead nurturing campaigns to feed the sales pipeline for predictable revenue growth.
“Oracle CRM On Demand has a large, growing customer base worldwide,” Doran says. “Within this ecosystem we found that there is huge pent-up demand for marketing automation that could be implemented in minutes, yet powerful. We’re excited to now offer them Manticore Technology.”
Manticore is now a member of the Oracle PartnerNetwork and its integration with Oracle CRM on Demand is available worldwide immediately.
Doran says Manticore is currently working with several companies that use Oracle CRM On Demand. “Coming out of our launch at Oracle Open World we’re engaging with several organizations that were thrilled to finally have the choice of a marketing automation solution that was easy to use and integrated with Oracle CRM On Demand,” he says.
In other Oracle partner news, Hoover’s announced the availability of Access Hoover’s for Oracle CRM On Demand. The partnership is designed to enable Oracle CRM On Demand customers to deploy business insight from Hoover’s, a member of the Oracle CRM On Demand Inner Circle initiative, into their Oracle CRM On Demand implementation. This integration will give customers immediate access to more than 34 million companies and 37 million contacts that drive the economy.
Focused on providing relevant prospect data, the partnership is designed to help organizations cross-sell into existing accounts using additional contacts found though Access Hoover’s.