Manticore Releases 7th Generation Platform With Customizable UI

Manticore Technology announced the company’s seventh generation marketing automation platform, with new features including a customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.

The launch of Manticore Technology VII is designed to enable marketers to personalize their experience within Manticore’s platform. Manticore said the customizable UI was built in response to extensive feedback from B2B marketers, which each had unique needs from one another. Based on that feedback, the company determine there was no “one size fits all” approach to marketing automation.

“With Manticore’s newest release, in a matter of seconds I was able to create a unique marketing automation environment not only for my individual needs – but for the unique needs of our partners around the world,” said Michaela Dempsey, director of marketing at Intellitactics, a Manticore user.  “Manticore Technology VII delivers both amazing power and incredible customization and usability.  Allowing marketers to customize their UI is unparalleled in the marketing automation - and a brilliant idea.”

Beyond the customizable UI, other new features the release, include:

  • Campaign, email and landing page archiving and management
  • An email wizard
  • Drag-and-drop list building capabilities

 

“With its customizable UI, Manticore Technology VII has continued its leadership position in delivering solutions that are easy to use, while delivering the functionality B2B marketers need to manage their marketing funnel, including key features such as lead nurturing and lead scoring,” said Jeff Erramouspe, president, Manticore Technology.

While the new release is designed to make automation processes easier for organizations of all sizes, Manticore’s VP of Marketing Christopher Doran pointed out that the company is stressing that this or any tool still requires a commitment from all users. “In order to be successful with marketing automation, companies must implement a business process to effectively manage the marketing funnel.” Doran said

In order to properly address the proper process and rollout, Manticore also continues to expand its partner program. The company this month announced a strategic partnership with Connect Direct Inc. (CDI), enabling the demand generation agency to deliver services around Manticore's marketing automation platform to customers around the world.

"We're excited to be partnering with Manticore Technology," said Howard J. Sewell, CDI President. "Lead management and marketing automation is the fastest-growing part of our agency's practice, and in order to expand our presence in the market, we felt it important to align ourselves with the leading providers in the space. Manticore's robust functionality, ease of implementation, and market reputation made them a perfect fit for CDI. We look forward to bringing our expertise in lead management strategy, implementation and creative execution to our shared customer base."

Manticore Technology VII is available immediately and integrates with Salesforce.com or Oracle CRM On Demand.  Pricing starts at $24k/year.