DataSift Launches Social Analytics Classification Tool
- Written by Brian Anderson
- Published in Marketing Analytics
DataSift, a social data technology provider, announced the launch of VEDO FOCUS, which groups real-time social media data into categories based on a taxonomy of a half a million topics.
FOCUS is also positioned to help B2B companies curate, collect and categorize the social data about an industry or interest to create a topic-based stream of data for analysis.
The tool is designed to move social analytics away from relying on keyword-based data analysis, and help marketers analyze social data based on topics, concepts and industry vertical — in real-time.
"As social data becomes integrated into an ever-growing ecosystem of application developers and agencies, the imperative for these companies is to focus on creating ground-breaking insights, not infrastructure," said Nick Halstead, CEO and founder of DataSift. "With the launch of FOCUS, we're demonstrating our commitment to doing the heavy lifting associated with preparing big, social data for analysis, and enabling developers to get to insights faster."