Feature Articles

Social Media Data Helping to Target & Extend Demand Gen Campaigns

While BtoC marketers have cultivated a presence on social networks like Facebook and Twitter to enhance engagement with customers, BtoB marketers are increasingly turning to these channels to extend the reach and effectiveness of campaigns, and ensure they are marketing to the right audience. According to a Netprospex Social Report,…

November 9, 2010
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Revenue Velocity Forum Offers Sales Enablement Strategies

As revenue performance management continues to gain traction in the automation space, Cloud9 Analytics introduced the Revenue Velocity Forum, an educational event focused on providing revenue-driven strategies. Sales empowerment and 2.0 tactics were key themes at last week’s event in Boston. “In a recent survey, we found that just less…

November 2, 2010
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Customers, Competitors & Consultants Weigh In On Impact Of Eloqua10 Release

The long-awaited launch of Eloqua10 last week has caused quite a stir in the marketing automation space as customers, consultants and even competitors have weighed in on the potential impact of release. The product’s advanced ease-of-use and added functionality around Revenue Performance Management (RPM) could be potential game changers for…

October 26, 2010
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Eloqua10 Debut Pushes Marketing Suite Further Into Revenue Management

The debut of Eloqua10 at the Eloqua Experience conference earlier this week in San Francisco has caused quite a stir within the marketing automation space. The new version, which was enhanced to include new features that reflect the voice of the customer, has been a year in the works. “We…

October 22, 2010
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Push To Add Analytics Continues, As Pardot Forms Partnership With GoodData For Richer Reporting

The movement to add deeper analytics to marketing continued to gain steam this month as Pardot and GoodData announced a partnership designed to allow Pardot users to enhance their reporting functionality. Under the terms of the collaboration, GoodData reporting will be integrated and included directly into Pardot users’ accounts as…

October 19, 2010
Written by Andrew Gaffney

New Webinar Spotlights 5 ‘Baby Steps’ For Enhanced Lead Nurturing

As BtoB marketing continually changes with enhanced tools and technology, and buyers have more educational materials at their disposal, it’s becoming clear that a one-size-fits-all approach is no longer appropriate. Tapping a buyer-centric approach, marketers are encouraged to utilize behavioral data to provide relevant messaging and offer to prospects. Ian…

October 12, 2010
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Despite 1,500 New Customers, Analysts Say 2010 Adoption Curve Is Behind Expectations

When marketing automation vendors saw a significant spike in adoption during the fourth quarter of 2009, many industry insiders predicted 2010 would be the “tipping point” where marketing automation took off and became a must-have for all BtoB marketers. Now, with three quarters of 2010 in the books, the category…

October 5, 2010
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