Spark by Marketo Reports Rapid Growth In SMB Market
- Written by
- Published in DemandGen Reports
Marketo today reported that its marketing automation solution for small businesses, Spark by Marketo, had average sales growth of more than 110% each month since its introduction last September. The company doubled its dedicated Spark sales team to support the growing small business channel — Marketo also reported more than 100 customers since its launch.
Among its customers on the Spark platform is Post.Bid.Ship., an organization that aids shippers and transportation providers in the commercial transportation market. The company reported using the Spark platform to increase lead generation by more than 300%; reduce overhead costs by more than $6,000; and decrease customer acquisition costs by 50%.
Other small business customers using Spark by Marketo include Bullseyehub, CentraStage, Clean Power Finance, Cloudscaling, LiveRail, Loggly, Nalpeiron, PolySpot, StatPro Group, Speakserve and Waka Digital Media Corporation.
In February, the sixth annual Stevie Awards for Sales & Customer Service named Spark a silver award winner in the new product and services category for Sales & Customer Service. Spark also received a 2011 Product of the Year Award in December from Customer Interaction Solutions magazine.