Manticore Technology and Sales Engine International Partner To Provide Automation Optimization Services

July 7, 2011
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Published in DemandGen Reports

In an effort to provide enhanced resources to help organizations optimize the usage of marketing automation technology, Manticore Technology announced a partnership with Sales Engine International, a BtoB sales acceleration company. The partnership aims to allow customers tooutsource the more tactical elements of managing their marketing automation platform and execute campaigns, including:

Finding the ideal prospects (identifying your ideal prospects and building buyer personas)
Connecting with them digitally using innovative content (web video, email, webinars, and personalized web pages)
Engaging them in on-going digital dialog, and preparing your sales team to convert them into customers

“For those current or prospective Manticore clients that do not have the internal resources to utilize Manticore to its full potential, partnering with SEI provides a perfect solution,” said Jeff Erramouspe, President of Manticore Technology. “This way, customers can still realize the benefits of a powerful marketing automation platform, while gaining assistance with some of the more time consuming components of a program.”

Early this year Manticore Technology announced App-to-App integration with Microsoft Dynamics to eliminate its third party integration platform, which can limit marketing automation functionality and effectiveness.

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