Eloqua Discover For Salesforce.com Now Available On AppExchange 2
- Written by Demand Gen Report Team
- Published in DemandGen Reports
Eloqua announced yesterday the availability of Eloqua Discover for Salesforce.com on AppExchange 2. Designed to help sales teams identify, prioritize, track and convert the most active and interested prospects and accounts, the application interprets a prospect's unique interests and then enables sales to closely track and engage with them based on these interests.
Through automated identification and prioritization of the most active prospects, Eloqua Discover for Salesforce.com is designed to allow sales teams to quickly identify which prospects are most likely to make purchases. The application leverages Eloqua Profiler to provide sales executives with an interactive view of the hottest prospects and accounts, based on the lead's web activity, form submissions and interaction with marketing promotions. The tool also displays account-level activity, designed to enable reps to identify personnel who may be influencing the purchasing decision.
"Customer success comes down to growing revenue, and Eloqua Discover for Salesforce.com is all about generating revenue by closing more deals, faster," said Joe Payne, CEO, Eloqua, in a press release. "We are thrilled to continue to deepen our relationship with salesforce.com, both in terms of our product roadmap and also in our Platinum sponsorship of their must-attend event, Dreamforce."
"Salesforce.com's AppExchange 2 is the ideal avenue to partner with other cloud computing companies to provide our customers outstanding value," said Kendall Collins, CMO, salesforce.com. "Eloqua Discover for Salesforce.com will help our clients derive more value out of their Salesforce implementation by helping users allocate resources to prospects who have indicated a readiness to purchase."