DemandGen Report To Recognize Top 10 Firms For Driving Pipeline Optimization
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Winners will be selected from a variety of industry verticals, including technology, professional services, telecom, financial services, health care and others where pipeline optimization has helped to drive complex selling cycles.
The judging for the awards will be based on the following criteria:
- Overall corporate growth (either in top line revenue, new account wins, expansion within a specific channel);
- Improvement in lead generation metrics (including gains in campaign responses, increases in response to lead conversion rates, turning web traffic into leads and campaign segmentation strategies)
- Sales & Marketing efficiency (Improvement in close rates, win rates, successful sales nurturing campaigns, reduced sales cycles, account productivity)
If you would like to nominate your own company, or one of your customers or partners that meet the above criteria, please contact Amanda Ferrante, via email at amanda@demandgenreport.com or via phone at 201.257.8528.