DemandGen Report Honors Top Ten Firms Driving Growth Via Automation

October 27, 2009
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Published in Feature Articles

Putting the volatile economy in the backseat, some BtoB organizations are taking a fast track to success. Overcoming the challenging business climate, many of the current leaders are using sales and marketing automation and lead management tools to improve their response rates and convert a higher percentage of leads into opportunities.

These organizations have gained a competitive edge by adopting strategies centered around lead nurturing and lead scoring to accelerate pipelines and improve the results of their marketing campaigns. By closely aligning their sales and marketing organizations, these firms have realized a go-to-market edge by targeting their outreach to specific segments and then prioritizing the prospects their sales teams pursue.

To highlight those organizations, DemandGen Report presents its 2^nd Annual DemandGen 10, honoring 10 firms who have used sales and marketing to help drive their growth. The winners will be presented in a two-part feature. The winners profiled this week include:

IAG Consulting Increases Lead Volume 3-Fold With Insight Tool

Codice Software Configures Nurturing Program To Drive Sales-Ready Leads

CoreTrace Creates A Template For Lead Management Success

Jaspersoft Increases Conversions With Intelligen Lead Scoring

Redstone Properties Re-Engages Real Estate Buyers With Nurturing