Demandbase Integrates With Marketo To Identify Anonymous Web Visitors

Demandbase, a B2B targeted marketing platform, announced that its real-time web visitor identification technology is now linked with Marketo’s marketing automation technology.

The Demandbase Platform — which includes modules for Company Targeted Advertising, Website Content Personalization, Web Analytics Enhancements, and Online Forms — now connects to landing pages and lead capture forms created in the Marketo platform.

Because Demandbase identifies anonymous web visitors in real time, the integration enables personalized offers and shorter, more precise forms. The gathering of detailed visitor information serves as a way to help marketers increase personalization in the customer experience – thus improving lead conversion rates, company officials noted.

“One of the biggest barriers to effective online marketing is converting web traffic into qualified leads,” said Robin Bordoli, VP of Partner Ecosystems and Strategic Alliances at Marketo. “By coupling Demandbase’s targeting and personalization capabilities with the Marketo platform, our customers can increase the quality of their customer data, provide more targeted and personalized offers, and ultimately drive stronger revenue results.”

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