DemandGen Reports

Aprimo Primed To Accelerate Growth With Acquisition By Teradata Finalized

Teradata has finalized its acquisition of Aprimo, a leading provider of cloud-based integrated marketing software. Executives promise the marriage of the two companies will enable corporations to optimize marketing performance with more detailed, comprehensive insights from a universe exploding with big data.“There are two core values that Teradata and Aprimo…

February 7, 2011
Written by Demand Gen Report Team

Pardot Continues Expansion, Adds Platform Ready  Certification With Microsoft Dynamics CRM 2011

Coming off a strong Q4 2010, Pardot today announced that its marketing automation suite has been certified Platform Ready for integration with Microsoft Dynamics CRM 2011. The certification denotes that Microsoft recognizes a product as tested, approved and compatible with their offerings. Pardot debuted its Microsoft Dynamics CRM integration at…

February 8, 2011
Written by Demand Gen Report Team

ReachForce Secures $4.6 Million In Funding

The marketing automation momentum continues. ReachForce recently announced the closing of $4.6 million in growth financing. MK Capital, which successfully financed marketing automation vendor Aprimo, and master data management leader, Initiate Systems, led the round with participation from current ReachForce investor, GSA Venture Partners. In conjunction with the financing, Mark…

February 2, 2011
Written by Demand Gen Report Team

Alinean Expands Service Offerings;  Reports Record Growth in 2010

Alinean, creator of value-based interactive sales and marketing tools for BtoB vendors, announced record growth in 2010, during which the company added more than 20 new clients and increased its revenue by more than 15%. New client additions include Autodesk, BMC Software, CSC, CiRBA, Informatica, MessageSystems, PGI, Rackspace and ShoreTel.…

February 1, 2011
Written by Demand Gen Report Team

Demandbase Adds Account Watch App To Connect CRM Data to Web ID Service

Demandbase, a provider of marketing performance improvement solutions for BtoB marketers, has introduced Account Watch, a new feature of its Real-Time ID Service. Account Watch is designed to enable Real-time ID Service customers to connect their own CRM data to their web site, enabling companies to deliver targeted messages to…

February 1, 2011
Written by Demand Gen Report Team

Bulldog Solutions Earns Stevie Awards Nods for Demand Gen Efforts

BtoB demand-generation agency Bulldog Solutions earned two finalist nominations in the fifth annual Stevie Awards for Sales & Customer Service. Bulldog has been selected as a finalist in the “Marketing Solutions–New” category for its third-party data integration solution, and Bulldog client Motorola Enterprise Mobility Business is a finalist in the…

January 25, 2011
Written by Demand Gen Report Team

SalesFUSION Scores Breakout Year In 2010, With Customer Count, Partner Base Climbing

Coming off a “breakout year,” SalesFUSION, the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, recently announced the company had signed 110 new clients and partners in 2010, bringing its customer count to just under 200 customers total. SalesFUSION’s customer acquisitions for 2010 included a diverse…

January 17, 2011
Written by Demand Gen Report Team