DemandGen Reports

Kronos, F5 And Iron Mountain Honored WIth SiriusDecisions Return On Integration Awards

SiriusDecisions presented its Fifth Annual Return on Integration (ROI) Awards. during its 2011 Summit, held May 4-6 in Scottsdale, AZ, and this year’s winnners included F5 Networks, Iron Mountain and Kronos Inc. Recognizing superior sales and marketing alignment performance, the awards The honorees were selected from organizations SiriusDecisions has observed…

May 16, 2011
Written by Demand Gen Report Team

DemandGen International CEO Shares Insights Into Changing Use Cases For Marketing Automation

At the recent SiriusDecisions conference in Arizon, DemandGen Report sat down with David Lewis, founder and CEO of DemandGen International, one of the leading automation and consultancies in the industry. A pioneer in the space, Lewis was one of the early adopters of marketing automation during his days as a…

May 16, 2011
Written by Demand Gen Report Team

Demandbase Secures $10 Million in Funding To Expand Real-Time ID

Demandbase, Inc., announced today it has closed a $10 million round of financing to support accelerated growth of the Demandbase Real-Time ID Service. Sutter Hill Ventures, a venture firm with a 50-year track record of investing in technology based startups, led the round of funding. Existing investors Sigma Partners, Altos…

May 12, 2011
Written by Demand Gen Report Team

Silverpop Launches New Features Focused on Social, Mobile and Local Marketing Strategies

Silverpop recently announced the addition of several new product features deisgned to help marketers leverage social, mobile and local channels for a more connected marketing approach. Technology has enabled consumers to communicate on the go through social networking sites and access their email inboxes on-the-go. Silverpop said it will combine…

May 11, 2011
Written by Demand Gen Report Team

Survey Shows Virtual-Hybrid Events Emerging As ‘New Normal’ in Marketing, Training & Collaboration

The majority of marketers are increasingly turning to virtual and hybrid events as part of an overall marketing strategy, according to Unisfair, an InterCall company and provider of virtual events and business environments. The company recently announced new research that shows virtual engagement are emerging as “the new normal” in…

May 10, 2011
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A Look Behind The Scenes At The Construction Of A Successful Lead Nurturing Content Campaign

Creating content for nurturing campaigns is a challenge even for season marketers, therefore any case studies outlining success in this area a hot commodity. A recent webinar, hosted by the B2B Lead Roundtable blog featured ECI Telecom’s Associate VP of Marketing Programs Michelle Mogelson Levy, sharing a great nurturing roadmap…

May 6, 2011
Written by Demand Gen Report Team

Green Leads Acquires Target 250; Sets Sights On North America and Europe

Green Leads announced yesterday at the SiriusDecisions Summit its acquisition of London-based Target 250 in an effort to form a pay-for-performance demand generation company. The companies will together provide global enterprise software and technology companies with deeply integrated quality pipeline generation programs in both North America and Europe. "We've focused…

May 5, 2011
Written by Demand Gen Report Team