DemandGen Reports

Act-On Software Acquires Assets of Marketbright

Act-On Software has acquired the assets of Marketbright, including its customers, intellectual property, marketing materials and knowledge base. The company will pick up Marketbright’s free email platform IP, but has other plans for upcoming freemium offerings, according to Act-On CEO Raghu Raghavan. Newly acquired customers will join Beaverton, OR-based Act-On’s…

July 28, 2011
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Steps To Build Prospect-Centric Processes Presented By Eloqua CTO At Online Marketing Summit

With the web now driving the majority leads and prospect engagement, BtoB organizations are presented with a unique opportunity to rethink selling processes to match the new patterns of buyer research, behavior and decision-making. With that said, marketers must implement more creative ways to guide buyers through a structured process,…

July 26, 2011
Written by Mike Santos

BtoB Buyers Leveraging More Resources Before Making Purchase Decisions, Preliminary Research Shows

The transformation of the BtoB buyer continues to evolve, as preliminary results from the DemandGen Report’s second annual research study, Inside The Mind of the BtoB Buyer, points to continued expansion of the sphere of influence and new factors shaping the decision-making process. Based on preliminary findings, 53% of respondents…

July 25, 2011
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Speed Bump For Marketing Automation? New Analyst Report Projects Category Will Reach $325 Million in 2011

The marketing automation has been growing at an explosive rate for the past few years, but a new report from a leading analyst firm indicates the category’s growth may have hit a speed bump. New research from Raab Associates projects the BtoB marketing automation industry will reach $325 million revenue…

July 21, 2011
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LeadMD Data Shows Growing Usage Of Marketing Automation Among SMBs

LeadMD, a provider of marketing and lead generation services, has seen a sharp increase in adoption of marketing automation among small to mid-sized businesses. Illustrating this growth, the Phoenix-based company noted that it has implemented nearly 1,000 lead generation campaigns for clients, which included 40 million emails in 2011. Campaign…

July 20, 2011
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Next-Gen Lead Gen; Buyer Centric Tactics Take Center Stage at Online Marketing Summit

As the web plays an increasingly critical role in the BtoB buying process, marketing and sales professionals are challenged to develop an understanding of the pain points and needs of prospects in order to serve up relevant content. The Online Marketing Summit (OMS) Regional & International Conference Tour, Presented by…

July 18, 2011
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Aprimo Integrates Mobile Module To Empower Digital Marketers Via SMS

Cloud-based integrated marketing software provider Aprimo recently added a new Mobile Marketing module to its Aprimo Marketing Studio (AMS) On Demand solution, which features integrated text messaging (SMS) capabilities to its current campaign management offering. Existing Aprimo customers can immediately begin using the new SMS capabilities. The new solution is…

July 17, 2011
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