Feature Articles

Shifting Sales Environment Creating New Role For Enablement Solutions

This article is part 2 in a two-part series focused on sales enablement strategies. Click here to read part 1. As BtoB organizations shift gears from cost cutting to revenue growth, industry research points to a greater need for efficient sales enablement solutions. The inability to get sales enablement optimized…

October 4, 2011
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Lead Gen Apprentice Panel At Marketing Sherpa B2B Summit Puts Experts On The Firing Line

By Alicia FIorletta, Associate Editor It wasn’t quite Donald Trump’s boardroom, but four industry experts were put on the firing line this week as part of the MarketingSherpa B2B Summit 2011 in Boston, Massachusetts, September 26-28. During the panel titled Lead Gen Apprentice – Quick Hit Tactics to Boost Your…

September 27, 2011
Written by Demand Gen Report Team

Marketing Automation Execs Share Trending Insights At Dreamforce 2011

More than 40,000 marketing and sales professionals gathered in San Francisco, CA Aug. 30- Sept. 2 for Salesforce.com's Annual Dreamforce Conference. DemandGen Report editors caught up with the major players in the automation space to learn what's new and where the market is headed. Part 1 of 2: Joe Payne,…

September 22, 2011
Written by Demand Gen Report Team

Modern BtoB Demand Gen Tactics, New Management Frameworks Highlighted In New Book

As content messaging plays an increasingly critical role for prospects in the buying process, marketers are uniquely challenged to provide relevant value at every possible touch point. That said, it has become imperative for BtoB sellers to simultaneously focus on the buyer and adopt an operations mindset. This requires organizations…

September 20, 2011
Written by Demand Gen Report Team

TreeHouse Interactive Integrates With Ventana New Media Engine To Drive SEO-Powered Content

As BtoB buyers continue to move towards anonymous, web-based buying, it has become more important than ever for solution provider to play a larger role in the content discovery process. TreeHouse Interactive, a provider of channel-focused CRM SaaS solutions, recently partnered with Ventana New Media, a provider of integrated content…

September 13, 2011
Written by Demand Gen Report Team

Eloqua’s IPO Filing Stirs Dialogue Among Analysts, Competitors On Industry Impact

The recent news of Eloqua’s IPO filing brought renewed attention to the marketing automation and revenue performance management. The majority of competitors and industry analysts applauded the move as a milestone event for the category. At the same time, the revealing look inside Eloqua’s business and financial performance, drew industry…

September 7, 2011
Written by Demand Gen Report Team

Social Enterprise Takes Center Stage At Dreamforce 2011 As Vendors Roll Out New Tools

More than 40,000 sales and marketing professionals gathered this week for Salesforce.com’s annual Dreamforce Conference at the Moscone Convention Center in San Francisco, CA, and social media took center stage at the event. Salesforce.com unveiled the “social enterprise,” a new framework of apps and innovations leveraging social, mobile and open…

August 31, 2011
Written by Demand Gen Report Team