Alinean Develops ROI Calculator For Sales Enablement Solutions
- Written by Demand Gen Report Team
- Published in DemandGen Reports
Alinean, a leading provider of interactive sales and marketing tools for BtoB vendors, has developed a new ROI calculator for unified IP business communications solution provider Interactive Intelligence. The company is utilizing the ROI calculator to help its sales team quantify the value of its communication-based process automation system, Interaction Process Automation (IPA).
The Alinean ROI calculator is designed to quantify IPA prospects’ current costs and opportunities based on data associated with their existing business processes. It is then expected to calculate potential savings, payback, and other metrics based on IPA’s capabilities. The new database-driven tool can be accessed online or offline will include a more than 30-page report and summary presentation conveying the quantified value of the IPA system in CFO terms.
“With two economic downturns in the past decade, buyers are more skeptical and frugal than ever — a trend we call Frugalnomics,” said Alinean Chairman and Founder Tom Pisello. “Interactive Intelligence understands this current buying environment and came to us so it could give prospects the quantifiable proof they need to show IPA’s value.”
IPA is designed to take proven Interactive Intelligence applications for unified communications — including routing, presence and collaboration — and use them to automate and move work through the entire business process.
The automation system is also designed to include a graphical authoring tool, a service-oriented architecture, an orchestration engine, a presentation framework, real-time monitoring, and both standard and custom reports.
“We designed IPA to most effectively minimize latency and human error to help organizations dramatically reduce processing time and improve processing accuracy,” said Tim Passios, Director of Solutions Marketing, Interactive Intelligence. “Now, combined with the Alinean ROI calculator, potential IPA customers can see for themselves how these benefits will deliver measurable cost savings.”