Unica Unveils iPad Email Rendering Solution for Marketers

Unica Corporation recently announced the Pivotal Veracity eDesign Optimizer, designed to provide email rendering imaging for the iPad.

Apple sold one million iPads in just twenty days, forty-six days faster than it sold its one-millionth iPhone. High demand for the device has resulted in companies scrambling to release iPad-ready applications as part of their mobile commerce strategies.

With marketers challenged to ensure that these applications properly render, the eDesign optimizer is designed to allow marketers to preview exactly how their emails will look across all major email clients including North American cable email providers, international email clients, multiple versions of the leading Outlook desktop email client, and a host of mobile clients such as the iPhone, Android, BlackBerry, Palm, and now the iPad.

"We're hearing from a lot of smart marketers who want to leverage the rich email capabilities of the iPad; its video-enabled inbox is ideal for delivering effective email communications," said Michelle Eichner, vice president, product management, Unica. "But different screen sizes present new rendering issues, which marketers must consider; this makes optimization so much more important in order to ensure brand continuity."

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