Top Stories of 2009

As 2009 comes to a close, I want to thank you for your continued support and interest in DemandGen Report. This has been a challenging year for marketers as budgets were slashed and buyers became even more fickle. Fortunately, many new tools and tactics emerged to help marketers read and respond to the changing behavior of BtoB buyers.

As always, we welcome your feedback on our content and encourage suggestions for editorial topics in 2010. In order to keep pace with the changing environment, we are committed to reporting on the latest BtoB sales and marketing trends, solutions and touchpoints to provide cutting edge content to our readers.

For this year-end edition of DemandGen Report, we have compiled a special edition of the top 10 most read stories of 2009. Thanks again for your continued support. All the best for a happy and successful new year.


Study Shows Focus On Last Touch Attribution Skewing Impact Of Multichannel Campaigns Read Article


Marketers Looking For Alternative Offers To Free Trials To Attract Risk Averse Buyers
 Read Article


Provocation-Based Selling, Lead To Opportunity Conversion Key Focuses Of Sales 2.0 Read Article


Climate Heightens Need For Nurturing To Match The New BtoB Buying Processes Read Article


New Survey Shows Social Networks Emerging As Sales Pipeline Resource Conference Read Article


New DMA Response Rate Study Shows Email Still Strong For Conversion Rates Read Article


Cisco, Sourcefire, ADX Honored With First Sales & Marketing Alignment Awards Read Article


Experts Share Latest Strategies To Optimize Performance Of White Papers, Lead Gen Offers Read Article


Survey Shows Inside Sales Teams Stepping Up Role In Lead Generation Read Article


Fifth Third Banks On Marketing Automation To Grow Correspondent Banking Unit Read Article