Top Stories of 2009

December 30, 2009
Written by Demand Gen Report Team
Published in Feature Articles

As 2009 comes to a close, I want to thank you for your continued support and interest in DemandGen Report. This has been a challenging year for marketers as budgets were slashed and buyers became even more fickle. Fortunately, many new tools and tactics emerged to help marketers read and respond to the changing behavior of BtoB buyers.

As always, we welcome your feedback on our content and encourage suggestions for editorial topics in 2010. In order to keep pace with the changing environment, we are committed to reporting on the latest BtoB sales and marketing trends, solutions and touchpoints to provide cutting edge content to our readers.

For this year-end edition of DemandGen Report, we have compiled a special edition of the top 10 most read stories of 2009. Thanks again for your continued support. All the best for a happy and successful new year.

Study Shows Focus On Last Touch Attribution Skewing Impact Of Multichannel Campaigns Read Article

Marketers Looking For Alternative Offers To Free Trials To Attract Risk Averse Buyers  Read Article

Provocation-Based Selling, Lead To Opportunity Conversion Key Focuses Of Sales 2.0 Read Article

Climate Heightens Need For Nurturing To Match The New BtoB Buying Processes Read Article

New Survey Shows Social Networks Emerging As Sales Pipeline Resource Conference Read Article

New DMA Response Rate Study Shows Email Still Strong For Conversion Rates Read Article

Cisco, Sourcefire, ADX Honored With First Sales & Marketing Alignment Awards Read Article

Experts Share Latest Strategies To Optimize Performance Of White Papers, Lead Gen Offers Read Article

Survey Shows Inside Sales Teams Stepping Up Role In Lead Generation Read Article

Fifth Third Banks On Marketing Automation To Grow Correspondent Banking Unit Read Article