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DemandGen Report Announces Killer Content Award Winners


The First Annual Killer Content Awards recognize organizations that have raised the bar in content marketing tactics. Winners were formally honored at an awards ceremony April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.

Content creation has become a key way for B2B companies to provide insight on current industry trends and concerns, while spreading awareness of their solutions and services. From E-books, white papers and case studies — to blogs, newsletters and webinars — many organizations have gone the extra mile to create engaging content that relates to prospects’ buying needs and company pain points.

Given our unique position covering the demand generation space, the DemandGen Report editorial staff sees many innovative approaches to content marketing, and sought to help educate the community by highlighting those achievements and celebrating the success of advanced content creation and execution.

Each winner is profiled in the 2012 Killer Content Awards Report with a short description of the company’s goals and content objectives, and is given “Killer Kudos” for their development strategy, as well as “Metrics & Qualifiers” to validate the success of their initiatives.

Winners were chosen based on — but not limited to — the following criteria:

  • Social media/viral/targeted content marketing; 
  • Mapping content to the buyer’s journey;
  • Quantitative results (increased leads, sales, revenue, etc.);
  • Qualitative results (partnerships formed, increased interaction, etc.);
  • Video/interactive content;
  • Overall market positioning; and
  • Cross-channel marketing presence.


DemandGen Report congratulates The 2012 Killer Content Award Winners:

1.Rackspace

2.PropelGrowth

3.Eloqua

4.Richardson

5.HiveFire

6.Monetate

7.HubSpot

8.Kelly Services

9.Bluebird Strategies

10.Mason Zimbler

11.TSL Marketing

12.Manticore Technology

Each winner is profiled in this report with a short description of the company’s goals and content objectives, and given “Killer Kudos” for their development strategy, as well as “Metrics & Qualifiers” to validate the success of their initiatives.

Click here to download the 2012 Killer Content Awards Report.

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