Marketo Teams With The Pedowitz Group To Extend Demand Gen Service Offers

Marketo has formed a partnership with The Pedowitz Group, a leading provider of Demand Generation services for BtoB marketers. The partnership expands the extensive menu of demand generation services provided by The Pedowitz Group.

Phil Fernandez, president and CEO of Marketo, indicated the alliance with the Alpharetta, GA-based firm will greatly expand the knowledge base available to Marketo clients.  “Their industry knowledge is unsurpassed and our customers will benefit greatly from proven best practices that leverage technology to drive revenue.  At Marketo, we are leading the Revenue Revolution and The Pedowitz Group is a great partner to help us accomplish that mission.”

The Pedowtiz Group’s team of principal consultants has more than 50 years of combined experience helping some of the world's leading companies increase their revenue while improving their marketing effectiveness. The firm’s experience in combining strategy and Web 2.0 technologies is designed to help customers execute lead generation programs quickly to drive sustainable revenue growth.

“Marketo is a great strategic partner for us,” said Jeff Pedowitz, President and CEO of The Pedowitz Group.  “Their platform allows us to extend our best practices and demand execution services to a wider customer base. Marketing automation is not a nice-to-have – it’s a must have for every marketer that wants to drive revenue. Marketo makes this process easy.”

In support of the partnership, The Pedowitz Group has developed three specific packages – the Marketo Health Check, Marketo Lead Scoring, and Marketo Lead Nurturing. The Health Check analyzes a company’s current demand generation plan and develops an actionable road map for achieving results.  The Lead Scoring program leverages the Marketo platform and best practices to help companies build powerful qualification programs that speed up pipeline conversion. The Lead Nurturing program also leverages the Marketo platform and best practices to help companies continuously market to prospects not ready to buy. The Lead Nurturing program is intended to lower long-term cost of lead acquisition and increases the overall lead-to-customer conversion rate and revenue.