Left Brain DGA Acquires Marketing Technology Practice of Raab Associates, Appoints David Raab VP Program Optimization
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- Published in DemandGen Reports
Left Brain DGA, a Silicon Valley-based demand generation agency, has acquired the marketing technology practice of Raab Associates for an undisclosed equity stake. As part of the acquisition, Raab Associate principal David Raab will take on the new title of VP Program Optimization at Left Brain DGA. In this role, Raab will assist in client relations and help maximize program effectiveness.
The acquisition of Raab Associates’ marketing technology practice is the latest step in an aggressive expansion of high profile market experts in the marketing automation space for Left Brain. Last year, Left Brain added three experienced executives to its leadership team from Rubicon Marketing Group, including former CEO April Brown, as well as Kevin Provost and David Ward.
Raab is regarded as one of the top analysts/consultants in the marketing technology space, based on his work helping marketers to select and deploy marketing automation systems.
Malcolm Friedberg, Principal of Left Brain DGA, pointed out that Raab will add valuable experience and skills to the company’s growing list of enterprise clients. "David Raab is the industry's foremost expert on analytics, and he will bring tremendous knowledge to Left Brain DGA's clients,” noted Friedberg.
In addition to the technology consulting practice run by Raab, the firm also publishes the B2B Marketing Automation Vendor Selection Tool (VEST) Report, a resource designed to help marketers purchase the right marketing automation system for their needs.
“I’ve long known and admired Left Brain DGA as leaders in advancing the frontiers of demand generation practice,” Raab told DemandGen Report.
“I’m looking forward to working with Left Brain and its clients to further extend and deepen the quality of their client marketing programs.”
Left Brain DGA works with a variety of B2B customers, including Lenovo, Experian, Intuit, Motorola, Dell and Neustar.