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Genius Expands Marketing Automation Tool Set With New Enterprise Release

After carving a niche by providing solutions that that enable frontline sales executives to quickly identify and connect with top prospects, Genius.com is expanding its suite of BtoB marketing solutions with this week’s release of Genius Enterprise. The new offering significantly broadens the company’s marketing automation capabilities, adding functionality such as lead nurturing, real-time lead conversion and lead scoring to the company’s email marketing and demand generation solutions.


Scheduled for general release on March 9th, Genius Enterprise offers the ability to create rules-based lead nurturing workflows and automate email marketing campaigns,complementing the company’s real-time prospect interest alerts and instant website visit replays for frontline sales reps. 

“We continue to believe that B2B marketing solutions should be measured on the immediate value they provide to sales, as well as to marketing, “ said David Thompson, CEO and co-founder of Genius.com. “While other marketing automation vendors employ a “set and forget” approach that causes hot leads to get lost in the marketing “black box”, Genius Enterprise constantly monitors the prospects “online body language” and immediately identifies and routes the most engaged customers to sales in real-time.”

Featuring a drag-and-drop interface designed to simplify the process of setting up lead capture, prospect nurturing and lead scoring workflows, Genius Enterprise is designed to enable marketing and sales managers to identify qualifying “conversion events,” such as trial sign-ups or visits to a specific web page, that signal strong prospect interest. When a prospect “conversion event” occurs, sales is immediately alerted and given access to the prospect’s website visit history.  

Some of the specific capabilities of the new Genius Enterprise release include:

  • Automated actions based on lead characteristics & behavior including lead source, BANT factors, number of pages visited and specific pages visited for a more complete and current view of prospect interest; 
  • Email deliverability scaling to 3 million messages per hour; 
  • Personalized email sending and website tracking for faster, flexible lead qualification and reporting; 
  • Auto-response emails and instant sales rep alerts upon submission of salesforce.com web-to-forms or other workflow processes;
  • Instant Web Promos that let marketers compose and post personalized content on the company website with no tagging;
  • Sales email templates and Outlook Plug-in, which let sales professionals send fully trackable emails with no website tagging or server changes;
  • Visual replays of website visits, giving frontline sales professionals insight into prospect interest, before the first call.
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