Genius.com Launches New Tool To Step Email Marketers Up To Demand Generation
- Written by Demand Gen Report Team
- Published in DemandGen Reports
Taking a more aggressive step to help email marketers up the ante with tracking tools, sales alerts and auto-response, Genius.com launched its Genius Demand Generation last month.
Scott Mersy, Genius.com VP Marketing said the new solution “democratizes marketing, letting anyone in the organization easily track and measure any type of campaign.” The solution is focused on offering marketers a supplemental solution for optimal functionality for email campaigns.
The solution offers features designed to help marketers drag and drop web to lead forms to create landing pages, as well as triggered response marketing for automatic and customized follow-up. Keeping pace with the emerging marketing tactics, the solution also includes multi-channel and social media tracking.
The Genius Demand Generation solution is designed to enhance the company’s current offerings, including email marketing and marketing automation. The Genius solution suite now features three different products designed to meet customers’ specific lead management requirements:
- Genius Email Marketing for email delivery, website tracking, and real-time Sales alerts
- Genius Demand Generation to capture more leads with landing pages and lead forms, improve automated responses and tracking capabilities
- Genius Marketing Automation, designed to create comprehensive campaigns through nurturing and scoring, with the ability to track prospects from first click to close