Feature Articles

Customer Advocacy Is The New Competitive Difference In B2B Marketing

As the buying journey continues to become more buyer-centric, progressive B2B organizations such as Citrix, Blackbaud and Code42 are finding value in using customer advocacy programs to create brand authenticity through the help of content, referrals and social validation.

August 16, 2016
Written by Brian Anderson

Exclusive Survey Report: Business Executives’ Content Preferences & Consumption Habits

Business executives are increasingly wary of sales messaging, as The Content Preferences Survey, conducted by DemandGen Report, found that 75% of respondents encourage solution providers creating content to “curb the sales messaging.” Research findings indicate a need for marketers to reevaluate their content strategies to ensure that prospects understand the…

May 8, 2012
Written by Demand Gen Report Team

Rise Of Marketing Accountability And Targeting Highlight Need For Data Optimization Strategies

The huge spike in adoption of marketing automation systems has transformed the way sales and marketing teams engage prospects. As adoption and maturity levels have grown, the technology has also changed the way sales and marketing teams measure and track the performance of their campaigns. One of the gaps that…

May 1, 2012
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New Data On Changing Content Preferences Revealed During Content2Conversion Conference In New York City

Business executives are increasingly wary of sales messaging, new research from DemandGen Report shows. The Content Preferences Survey, which includes responses from 120 business executives, found that 75% of respondents encourage solution providers creating content to “curb the sales messaging.” The survey, developed to understand the research patterns and content…

April 23, 2012
Written by Demand Gen Report Team

DemandGen Report Announces Killer Content Award Winners

The First Annual Killer Content Awards recognize organizations that have raised the bar in content marketing tactics. Winners were formally honored at an awards ceremony April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on…

April 25, 2012
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Several Sessions From Sold Out Content2Conversion Conference To Be Streamed Via BrightTALK Platform

More than 250 B2B marketers will come together next week in New York City for the inaugural Content2Conversion Conference, Tuesday, April 24 at The Times Center in Midtown Manhattan. The sold out conference is an educational daylong event focused on empowering B2B marketers with strategies for mapping, developing and utilizing…

April 17, 2012
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DemandGen Report To Share Content Preference Survey Results At Upcoming Content2Conversion Conference

Today's B2B marketplace includes a host of new channels, offers and insights. A new breed of empowered B2B buyers has significantly changed the marketing landscape. At the same time, however, executives have less free time than ever -- yet they are inundated with a growing list of responsibilities and decisions.…

April 10, 2012
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